Microsoft has moved to assure Xbox Live users that plans to brings adverts to Xbox Live won’t interfere with their gaming experience.

"I"ve seen quite a bit of discussion today about how we"re bringing Silverlight ads to Live in the future," said Larry ‘Major Nelson’ Hryb, Xbox Live"s director of programming. "I need to let you know that you don"t need to worry about a huge influx of ads across the dashboard.

"One of our core principles is to enhance, not interfere with the gaming experience, and we work directly with our partners to only deliver experiences that are relevant to the Live community.

"Silverlight will help make those ads a more organic part of the dashboard, like we"ve done with some of the NXE slots in the past. No one on the team wants to turn the dashboard into something that looks like like Shibuya Crossing. That"s just not good for anyone."