Phil Harrison is convinced that the game industry’s future audience will not be reliant on physical forms of media.
 
Speaking to Edge, the Atari company president said that “there’s a generation of kids being born today and probably already alive who I’m pretty confident will never buy a physical media product. They will never buy a DVD, they will never buy a CD, and they will never buy a game in a box.”

Harrison and Atari CEO David Gardner are already gearing the company towards this perceived trend. Back in September Gardner explained that the future of Atari lies in online play and distribution, with the former EA executive declaring that “within five years 90 per cent of our products will be online.”