Game companies used to trumpet a game"s "addictiveness," but today, many acknowledge that game addiction can be a real and very serious problem that affects one"s well-being.

But according to Keith Bakker (pictured), founder of Amersterdam"s Smith & Jones Centre, a clinic that helps treat gaming addicts, 90 percent of those seeking treatment for games addiction are not actually "addicted."

Bakker told the BBC in a Tuesday report, "These kids come in showing some kind of symptoms that are similar to other addictions and chemical dependencies.

"But the more we work with these kids the less I believe we can call this addiction. What many of these kids need is their parents and their school teachers--this is a social problem."

Bakker, who points to bad parenting as a common cause of such gaming-related social problems, also estimated that 80 percent of clients being treated for gaming problems have been bullied at school or have isolated themselves from typical social groups.

"Many of the symptoms they have can be solved by going back to good old-fashioned communication," he said.

Bakker"s operation will change its methods based on this realization. "If I continue to call gaming an addiction it takes away the element of choice these people have. It"s a complete shift in my thinking and also a shift in the thinking of my clinic and the way it treats these people."