Nintendo of America president and COO Reggie Fils-Aime has explained that third party publishers are failing to deliver their best content for the Wii because they don’t fully understand the console itself.

Speaking to Forbes, Fils-Aime conceded that the Wii hosts a range of third-party titles which, with a few exceptions, largely do not exemplify quality software for the platform. The reason for this, he says, is that certain developers and publishers still don’t ‘get’ the Wii’s design philosophy.

"I will be able to say our licensees "get it" when their very best content is on our platform," he says. "And with very few exceptions today, that"s not the case."

Some observers note that a shortage of compelling third-party software has been a blight of a number of Nintendo TV consoles across the years, such as the GameCube and N64, with Nintendo’s own output traditionally showcasing what those consoles can offer to a consumer.