Outside of PS3, Blu-ray Uptake Struggles

Posted on Aug 2, 2008 at 1:07 AM Comments:0

Consumer uptake of Blu-ray players is lagging with the exception of PlayStation 3, according to ABI Research.

An abstract for the research brief "Blu-ray: Consumer Survey Results" called the PS3 "a bright spot" in the Blu-ray picture.

“While you might think gamers purchase fewer movie discs than others, we didn’t see any significant evidence of that in our results,” said ABI principle analyst Steve Wilson. “PS3 console shipments will go a long way to help bring down manufacturing costs and drive down Blu-ray player prices.”

Outside of PS3, however, consumer adoption of Blu-ray players is slower than the industry would like, ABI said.

A survey of 1,000 found that over half of the respondents have no plans to purchase a Blu-ray player. Twenty-three percent said they are likely to buy a player, but not until 2009.

Most consumers are apparently happy with their standard DVD players, as they don"t require the purchase of a high-def TV. Half of those polled rated Blu-ray quality as "much better" than DVD, but 40 percent found it only "somewhat better."

Wilson added, “We expect that [Blu-ray] player prices will remain above $300 for Tier One models for the remainder of this year."

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