Riccitiello: We Should Have Bet On Wii
EA CEO John Riccitiello said that his company made a misstep in putting most of its resources towards PS3 and Xbox 360 instead of Wii, according to The San Jose Mercury News.
Asked how this console generation has compared to previous ones, he replied, "One thing that"s different is we typically figured out who the market leader was going to be before the start of the cycle and bet with our development resources on that platform.
"We made the wrong call there [by betting on the PlayStation 3 and Xbox 360], which made this transition harder than it would otherwise be. But now we"re catching up, and I think we"re fine.
"We"ve got some incredibly innovative Wii titles, incredibly innovative DS titles coming. And so I think that issue"s sort of behind us."
Some of EA"s Wii titles include the critically-acclaimed Boom Blox, quiz game Smarty Pants and Ninja Reflex.
Since the launch of the Wii, companies such as EA and Ubisoft have found it fitting to establish Wii-centric or casual-focused divisions. Activision recently announced a publishing label focused solely on Wii.
Riccitiello said despite the fact that Wii is the market leader, for the first time in a console generation, second and third place consoles are still meaningful profit-drivers.
"Right now, you"re seeing an increased emphasis on Wii and DS titles, so we can drive a market on Wii and DS that"s similar to what we have on the Xbox 360 and PS3," he said. "If we are successful there - and we will be - over the course of this and next year, it doesn"t matter to me which platform prevails."
This isn"t the first time that Riccitiello has admitted that EA should have focused more on Wii development. During a 2007 earnings call, he said that EA had "backed the wrong horse" when betting against Nintendo"s console, saying Wii"s success caught the company "flat-footed."
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