Yahoo! Games" website will feature over 400 ad-supported downloadable games from "top casual games publishers" by the end of the year, the company said Thursday.

Double Fusion and NeoEdge will sell and integrate video ads into Yahoo! Games titles. Double Fusion will implement its fusion.runtime tech, while NeoEdge is offering its NeoARM ad-enabling solution, along with the NeoAds ad network.

Game makers on board for today"s launch include Big Fish Games, MumboJumbo, PopCap, TellTale Games, I-Play and several others.

Pic via Boston.com.