Created by the London Development Agency (LDA) and billed as “a week-long cultural and business celebration of computer and videogames,” the London Games Festival is targeted at everyone from casual gamers and parents to hardcore fans, and last year played host to 50 different events throughout city, attracting over 100,000 attendees, according to the organizers.

“Last year’s London Games Festival was a huge success and we were thrilled with the feedback from many of those who attended and the publishers who took part,” said LGF chairman Keith Ramsdale.

“The Trafalgar Square event looked fantastic and it was great to see so many families come down and enjoy it. We’ve got plenty in store for 2008 and a whole host of major partners lined up with full support from the industry. We’re really looking forward to bringing the gaming industry to life in the capital again.”

More information about the event can be found on the official website.