Live Gamer, a "fully transparent, secure, publisher-sanctioned marketplace" for virtual goods, is a relatively new company, just announced in December last year. But it is already getting the wheels turning with publisher deals.

Live Gamer announced Wednesday that it would be facilitating real money trading of virtual goods in the upcoming spy MMO The Agency and the family-friendly Free Realms. Gamers will be able to customize characters by buying virtual items.

Live Gamer president Andrew Schneider said in a statement, "We"re now building on the launch of the Live Gamer Exchange with EverQuest II, and expanding our relationship with SOE to power additional games including these two titles for which the idea of RMT has been built in from the very early stages of design."